Is your business performing well in Google search?
Are you sure your website’s SEO is done the right way?
We know you understand how significant it is to rank your website in search engines.
And, we assure you that you have landed on the right page!
In this writeup, we will discuss the major factors that you must put special attention to.
Under no circumstances, should your business website take a hit in its Google rankings, right?
So, without any further ado, let’s dive in.
Not Doing A Proper Keyword Research
Conducting effective keyword research is the foundation of a business’s SEO strategy. In recent years, Google has been working on satisfying the user’s experience.
So, today, selecting a ‘keyword’ is much more like understanding the concept of a user’s search intent.
What exactly the user is thinking while conducting a search process - that’s called the search intent.
From now, you must consider keywords as queries. And, you need to select keywords based on the search queries.
Remember, ‘keywords’ are no more than words related to your business.
Some tips for doing keyword research in 2020 the right way -
Find the search queries from Google Search Console (previously, Webmaster Tools).
Google Autosuggest is really powerful - it gives you valuable insights about your target audience’s search.
Use tools like SEMrush, Google Trends, and Answer the Public. These are very useful and popular tools.
Ignoring Structured Data
In today’s ever-increasing competition in the digital marketplace, your business needs to stand out to draw customer attention.
You know that well!
So, you have to incorporate something extra in your website that can enhance the business visibility in terms of ranking in the SERP (Search Engine Result Page).
We are talking about Structured Data or Schema Markup. Adding structured data to the site can give it the necessary SEO boost.
Well, there’s a bit of learning curve here - we admit that!
So, if you don’t feel much confident about it, you can hire professionals offering the best SEO services in Sydney.
There are also some prominent SEO companies in Melbourne that can get your job done.
Not Fixing Broken Links
Broken links can cost you much if you don’t take care of them at the right time and the right way.
A broken link triggers a 404 error page. Too many 404 pages can be harmful to your website. So, it’s crucial to fix the broken links in an effective way. There are plenty of site audit tools and broken links checkers in the market to find such links on a website.
Is your website using the WordPress platform?
If so, you must know that in WordPress, a broken link gets created when one delete’s a post or page without proper redirection. It may also occur while moving a site to a new domain. If you are in Sydney, you can consult a WordPress development company in Sydney to help you out in the process.
Neglecting Content Quality
Content is the heart and soul of your website. Google always rewards unique content. Thus, publishing the right content must be your topmost priority.
Never compromise with content quality.
So, if you need to invest in good content, do that! It’s definitely a smart move for your business in the long run.
No Social Sharing
Well, none really knows whether social media is a ranking factor. But, indirectly, the various social networking channels are quite potent in driving the website traffic.
You must encourage social engagement of your business. If your website content is good enough to become popular in social media, then it is likely that more people will link to it.
And, you know that links are too valuable for your website to ignore!
Moreover, social media can help to build an audience for your business’s products and services.
Final Thoughts
The issues that we considered in this writeup are hurting the optimization efforts of many business websites. Always make sure to avoid these mistakes under any circumstance. With proper SEO approaches, surely, your website will climb up the rank ladder.