Are you trying all day to increase your website traffic?
Well, sure you are!
Every business owner is framing strategies to thrive in this ever-growing industry of online marketing.
But most of them don’t recognize the collaborative factor of SEO and web design. If you consider SEO and web design to be two different elements working independently, then probably you are making a really bad mistake.
If you want to rank higher on SERP, doing only SEO won’t help.
Believe us!
Your website must be designed well. Else all your SEO efforts might not be fruitful.
On the other hand, having done the proper SEO for your website is not enough. Visitors might leave your website if they find your site gawky.
So, how can we use SEO and web design collaboratively to leverage the maximum business?
Here we go!
Mobile-Friendliness
In 2015, Google declared the mobile-friendliness of websites to be a ranking signal. After that, in 2017, it introduced mobile-first indexing. So it is evident that, no matter what, your website must be mobile-friendly.
Reason?
Desktop searches have dropped significantly in recent years. People have resorted to mobile as their primary source to gather information. As revealed by Statista, more than half of the web traffic worldwide has been fetched through mobile. So you need a mobile-friendly website design that is totally optimized for mobile devices.
Here are the benefits of a mobile-friendly site -
Enhanced user experience
Increased dwell time
Faster download speed
Gives you an upper-hand over your competitors
Studies show that mobile users buy more than users who primarily rely on desktop
Readable Website Design
You must have put a great effort to create unique content for your site.
Yes!
We know that "Content is King", but you have to present it the right way.
Now, how to present the content in the right way?
An easy-to-read design will help you.
The design of a site has a significant impact on your content. If your website is clumsy and over-populated with contents and other elements, the users will immediately leave your site, thus increasing your site’s bounce rate. The high bounce rate of your website can prove to be fatal. Here are some Tactics to Reduce Bounce Rate and Enhance Conversions.
So, a readable website with a well-to-do layout is all that you need.
Website Speed
Do you know your website should load in 2 seconds?
If it takes more than 3 seconds, your visitors are likely to abandon your site. Probably you would have done the same in such a situation. This is from a user’s perspective. But, page speed is also significant for search engines. The website speed directly impacts the ability of Google to crawl the website. If the page speed is low, Google will crawl fewer pages. Then, clearly, you will have fewer pages indexed.
In this scenario, the non-indexed pages won’t rank at all.
Maybe you have put some valuable information in these pages.
But, all in vain!
However, website design can help you to some extent. Keep the page designs simple. Optimize the images as large images put extra load on your server.
Conclusion
If you want more business out of your website, you may need effective search engine optimization marketing services. You can hire a prominent company which provides the best SEO services in Melbourne. Soon, you can start seeing your website climbing up the rank ladder!