2020 brings in the new decade with lots of new technology and indeed e-commerce revolution. Numerous businesses are taking full advantage of the upcoming trends in the industry. Now people tend to shop more from online sites, which are well managed technically. E-commerce industry faces new updates almost every other day, gearing up for updates. As per the statistics, 19 e-commerce businesses account for more than $1 trillion yearly across the world. Did you know that in 2017 the figure of online shoppers was 1.66 billion, which is now targeted to reach 2.14 billion by 2021. To make your business reach new heights, you can get in touch with e-commerce website development companies, to guide and help you take advantage of the upcoming trends in the industry.
Here are some of the best trends which will turn out to be the next big thing in the market:
AI and chatbots enhancing the shopping experience:
AI and chatbots offer services to communicate with all your customers. This gives a personalized feeling to the audience, sling with thoughtful recommendations as per their requirements. As per the forecast by Chatbots' life, 85% of customer interactions won't require a manual method to keep in touch. Chatbots can match numerous customer needs, solving their queries, or discussing complaints or problems. People who prefer to shop online are used to the chat culture and actually find it helpful as they solve their queries. Chatbots are one of the latest trends in the e-commerce industry, increasing sales, and maintaining relations with the customers.
Social selling:
The digital market helps communicate faster and makes things go viral easily. Social media platforms will help you reach your customers faster than anything. For a fact, online businesses that are available on social media experience more sales in comparison to other online stores without any social presence. Social media is a major part of the latest trends in the e-commerce industry as it displays and markets your product to the most. Social selling will help you make your own social brand, increase authentic traffic, and increase loyalty and conversion. The pace of social media marketing is growing rapidly, and it is believed that social media will take over the marketing game.
Multi-channel selling:
Sellers who sell on numerous platforms see a major increase in their revenue in comparison to those who sell on one specific platform. Selling your product on multiple platforms offers many benefits, like getting new customers, achieving new revenue sources, and more. And so you must collaborate with other digital channels and easily increase your business sales.
Bring virtual reality in your business:
Are you trying to implement some engaging ideas in your business? Virtual reality has crossed a major trust gap with the support of various e-commerce factors like offering customers something new, keeping customers attracted, offering personalized and memorable experiences, etc.
In today's world, the e-commerce industry is loaded with exciting new trends and challenges as well. This year, implementing new trends with the help of e-commerce website development companies will help you make a successful marketing strategy and increase the conversion rate of your online business.
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